College affordability: how to determine which colleges will be most generous with need-based and merit-based aid

Ways to recognize a good fit college for your student: academically, socially and financially

What matters most on a campus visit: what to look for and what questions to ask

The college application timeline

The most important factors in the college admission process and how to make your student stand out

Ways to recognize a good fit college: academically, socially, and financially

Why almost 40% of college students end up transferring schools*

How to turn the daunting task of choosing from over 2,500 colleges into a manageable one

The tips and tricks of successful campus visits

*Source: National Student Clearinghouse Research Center

Common myths around high school course selection, standardized test scores, and the college application process

The most important (and unimportant) factors in a successful college application

Planning meaningful extra curricular activities

How college essays can help your student stand out

How the financial aid and scholarship processes work (hint: even middle to upper-middle class families may qualify for financial aid!)

What students and families can do to maximize financial aid and scholarships

The financial aid timeline and how to apply

How to assess affordability in the college search process

Why summers matter as part of the college admissions process

Meaningful ways students can spend their summers during each year of high school

What students should avoid when it comes to summer planning

Real examples of how students have spent their summers wisely

How the freshman year of high school can impact the college admission process

The importance of well-thought-out course selection

How high school students can spend their time wisely (and not so wisely)

The most critical factors in the college admission process and what you can focus on now to help your student be successful